The sheer number of MFA (made for Adsense) sites has been causing a rapid decline in adsense earnings for the rest of us for some time.
The problem isn;t that these pseudo sites exist it’s the PPC advertising using Adwords which is influencing the EPC in a large number of niches and growing.
If you don’t understand here is a brief summary of how this is negatively impacting EPC.
Lets use truck parts as the niche.
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MFA site is set up with articles and/or information about truck parts and uses adsense for monetization.
MFA owner then sets up an adsense campaign for search and content.
Advertiser bids $.01 - $.05 per click for a large list of keywords. Higher bids depending on the ROI.
Advertisers ads appear on sites in the same genre.
MFA site makes money from the adwords traffic.
EPC drops for legitimate sites monetizing using adsense.
At some point this tactic is going to run it’s course and the methods used to increase an MFA’s adsense revenue is going to cause their own sites to suffer.
Using the blacklist feature in your adsense account can help to prevent some of these sites from showing up however the MFA’s have already figured out ways around the filters by changing the URLs of their sites on a regular basis or even rotating the urls.
Since the blacklist feature only allows for 200 urls there is no way to blacklist every new MFA site.
Is it time for Google Adwords to increase the minimum bid to $.05? This would get rid of a lot of MFA advertisers and at least guarantee a couple of cents per click as opposed to those penny a click ads.
